Travelogue 936 – October 12
Clementia
Imagine Caesar shouting to his troops, “Make Rome Great Again!” Gauge the absurdity of that image, and you have a handy measurement of how far off the rails we’ve gone. If the comparison seems needlessly macho, be aware that this is Trump’s criteria. Everyone is a weakling or a loser, while he is the winner, and he will tell you in just those words. His magic power is the inability to be embarrassed. To those who are bankrupt in character, that shamelessness looks like strength. And that’s truly the extent of it; that’s Trump’s brand. He’s the guy at the party flexing a bicep. Those who question their impulse to laugh stick around and become followers.
Trump would have held a particular cat-and-mouse fascination for Caesar, much like he does for Putin. I imagine the two of them brainstorming slogans. “Make the Sky High Again,” Caesar proposes. “Make the World Turn Again.” “Make Tigers Roar Again.” Try this experimental treatment, Donald, and we’ll start over.
That Caesar was tough was never in question. And it was certainly never his brand. Rome was great. There was little need to say it. Caesar was strong. So were dozens of others. That was not the case for supporting him. The branding was about other qualities. Caesar’s case was presented in many ways, and one way was the publication of his canny Commentaries, written to be his reports on military campaigns for the benefit of the Roman public. This was not “The Art of the Deal”, a bubble gum gossip column extended to dance length. This was a sophisticated piece of propaganda artfully composed for the ages. He showcased his brand, and one key element of that brand was Clemency. He portrayed himself as cool-headed and rational. He was the gracious winner and the calm loser. And, above all else, he was humane. He was humane with the barbarians. He was humane with the Romans who plotted his downfall. This was his most important message, perhaps more so than even “veni, vidi, vici”: “I am humane”. Examine this single chess piece for a moment, and you’ve travelled miles higher than Trumps’ escalator.
Next, we consider the quality of hope.